Jackson Walker partner Shannon Zmud Teicher was featured in Expert Negotiator, where she shared insights on her most effective negotiation strategies and how she has applied them.

Reflecting on her experiences, Shannon stated, “Focus intently and creatively on finding out everything you can about what your counterpart really wants and needs so you can find the common ground and build the relationship. And do this through “listening, asking questions and then more listening.”

To read the full article, visit “Expert Panel’s Lessons Learned.”

Meet Shannon

Shannon is an advocate and counselor with deep experience in intellectual property, media, and technology. Her practice consists of advising, protecting, licensing, and litigating in the areas of trademark, copyright, trade secrets, advertising, marketing, and entertainment. She is also a seasoned First Amendment lawyer who provides counsel on prepublication review and defends defamation, libel, privacy, and related claims.  In recognition of her practice, Shannon has been named to The Best Lawyers of America list for commercial litigation, Chambers USA Guide for Intellectual Property: Trademark, Copyright & Trade Secrets, and Lawdragon’s list of the 500 leading U.S. Litigators.