Biography
Ben Alexander serves as the Director of Marketing at Jackson Walker, where he leads a team of professionals in developing and implementing comprehensive marketing and communications strategies. His team collaborates with attorneys, practice groups, and business professionals across the firm to promote Jackson Walker’s position as a national, full-service firm and the largest in Texas.
Ben manages the firm’s external and internal communications, including branding, digital and print communications, public relations, advertising, and rankings. He oversees the development and execution of Jackson Walker’s digital marketing plan and marketing technology, as well as tracking and reporting business development and marketing efforts. In collaboration with the Chief Business Development & Marketing Officer, Ben incorporates innovative strategies to enhance client satisfaction and drive firm growth.
Before joining Jackson Walker, Ben founded a successful marketing firm serving universities, healthcare systems, nonprofits, and well-known consumer brands. He began his career in higher education marketing, where he developed a deep understanding of strategic marketing and communications.
Education
- B.S., summa cum laude, Texas Christian University
- TCU Student Body President
- J.D., cum laude, SMU Dedman School of Law
Bar Admissions
Texas*
*Not actively practicing law